Signs it’s time for a business rebrand

To stay both relevant and with the times, it’s important for a business to regularly evaluate their current branding and decide whether a business rebrand is required. As a business evolves, so should their branding. Here at ZipPrint in Darwin, we regularly assist with business rebranding and we would like to share our expert knowledge with you. Below, we have put together the top signs that it may be time for a business rebrand. 

Is your branding outdated?

The times are constantly changing—to keep up with competitors, it’s essential to ensure your logo and design style isn’t beginning to look a little outdated. Consumers will tend to gravitate towards a business that is up with the times and offering the most innovative services. If your branding appears old-fashioned, you may not appeal to these customers. 

Even if you believe your business branding has taken a timeless approach, it’s still very likely you are going to need some degree of a refresh at some stage. It’s also possible that over the years your business has evolved so much that you’ve outgrown your current branding. The team at ZipPrint can help you identify if a business rebrand is required. 

Consider your target market

A business rebrand may also be required if you have found you are attracting the wrong type of customers or your target market has potentially changed. For example, you may have begun as a start-up business targeting clients with more modest budgets. But as your business has evolved and become more successful, you might find yourself now wanting to target a different kind of clientele. 

You may also decide on a business rebrand if you find your business is attracting the wrong customers. This is likely due to your current business branding not showcasing your products or services accurately. 

Has your business growth plateaued?

There could be many potential reasons for your business growth slowing down, but one possibility may be to do with your business branding. We are not saying it’s necessary to undergo a complete business rebrand annually, but a refresh from time to time is a key way to stay relevant and at the forefront of your key consumer’s mind. 

How ZipPrint can help with business branding

Have you realised it’s time for a business rebrand? Here at ZipPrint, our skilled and experienced graphic design team assists with anything from minor logo alterations to complete business rebranding. For all enquiries, get in touch with our Darwin team today on 08 8947 0179.