Print Marketing: why print is still a powerful marketing tool

Since the advent of smartphones, computers, tablets and social media, digital marketing has become a popular approach for businesses, however despite the high-tech advances, printed materials remain a cost-effective and powerful way to connect with your target market.

Flyers and posters : a powerful marketing tool

Print flyers offer many marketing benefits to small businesses. Benefits include:

Low cost

Flyers can produce big results on a small budget. Distribution costs are minimal.

Tangible

Flyers provide something to hold in your hand rather than looking at a screen.

Multiple uses

Flyers can be used to promote a new product, build your brand, announce a sale or special promotion, and more.

Support your digital marketing

Adding QR codes to flyers allows people to instantly link to more information and make buying decisions using their smartphone.

Easy results tracking

Using flyer numbers, promo codes and customer URLs enables you to track the number of responses and purchases precisely.

Brochures : a powerful marketing tool

The brochure is a legendary print product. Have you ever cleaned out your handbag, briefcase or vehicle to realise you’ve been hoarding brochures? Ever realised that the brochure you received at a trade show is now on your desk, or in your boardroom? Don’t underestimate the sticking power of an expertly designed brochure to make your business stand out.

Pull up banners : a powerful marketing tool

Signage is an intrinsic component of the brick-and-mortar business and a powerful way to illustrate your brand. It helps to have a high-quality logo and a striking design.

A-Frames and corflute signage : a powerful marketing tool

Supplied on quality metal frames using corflute board, A-frames are a cost-effective and eye-catching marketing tool.

Stickers  : a powerful marketing tool

Stickers and labels are like a mini billboard and are an affordable and effective way to push and promote brand image. Stickers are everywhere – on cars, telegraph poles and on consumer products and packaging. A well-designed sticker or label gets noticed and sends a message in ways that other marketing materials can’t.

Design: the key to effective print marketing

The key to creating memorable flyers, brochures, banners and signage is design. At ZipPrint, we have some of the best printing technology and graphic designers in the Northern Territory.

Are you looking for ways to make your marketing more memorable?

Our talented team at ZipPrint have an extensive range of clever solutions to boost your brand. For all enquiries, get in touch with our Darwin team today on 08 8947 0179. 

References

1. https://www.digitaldoughnut.com/articles/2018/august/5-print-marketing-materials-to-increase-your-sales
2. https://blog.psprint.com/marketing/top-10-best-print-marketing-tools-small-businesses/